Propaly: Case Study
Overview: Propaly needed a smarter digital system for real estate teams managing leads, marketing follow-ups, and client communication. Challenge: Real estate activity often gets slowed down by scattered leads and repetitive follow-up tasks, so the workflow needed better capture, tracking, and automation.
Approach: I connected web automation with lead-generation logic so the platform could support the full journey from first inquiry to continued communication. Outcome: Propaly now has a stronger automation foundation for managing opportunities, improving response times, and supporting more consistent marketing activity.
